DS Automobiles has taken the wraps off the No. 7, the model now stepping in for the DS 7, once known as France’s former presidential car. For DS, the launch comes at a useful time, as it faced a lot of challenges in 2025, with the outgoing DS7 sales dropping by roughly 24%, meaning around 14,000 units sold.
Now, it seems that their model is making a comeback as a premium French SUV, aimed to rival the likes of the X1 from BMW or Mercedes-Benz`s new GLA; and that`s because of new features that the French carmaker is putting into the SUV: long range, tech-heavy cabin, and exterior new design lines. Thus, the company is clearly hoping this new “First Class” SUV can do what the No. 8 and No. 4 could not.
The car`s design traces back to the concept shown at the Geneva Motor Show in 2020, with DS pointing to the roofline in particular, which flows into a spoiler above the tailgate. There are also rounded surfaces and a standout shoulder line that really highlight the car`s new personality.
As for exterior paint jobs, the No.7 can be had with a choice of six colors, like Silk Green, Palladium Grey, Alabaster White, Topas Blue, Perla Nera Black, and Crystal Pearl. As for wheels, sizes are available up to 21 inches.
The electric range is broad. The front-wheel-drive Long Range version uses a single motor delivering 242 horsepower (245 metric horsepower), or 276 horsepower (280 with Boost), and pairs it with a 97.2-kWh battery pack built in northern France. Installed in the floor, it preserves legroom and allows up to 460 miles (740 kilometers) of range. The all-wheel-drive Long Range model raises output to 345 horsepower (350 metric horsepower), or 370 horsepower (375 metric horsepower) with Boost, while range stands at 422 miles (679 kilometers). It also covers 0 to 62 mph (0 to 100 kph) in 5.4 seconds. Another version, the FWD E-Tense, uses a 73.7-kWh battery, returns 337 miles (543 kilometers), and produces 227 horsepower (230 metric horsepower) or 256 horsepower (260 metric horsepower) with Boost engaged.
Then there is the equipment list. The active suspension reads the road with a windshield-mounted camera and adjusts each shock absorber through a motorized solenoid valve within milliseconds. DS PIXELVISION combines adaptive headlights, pivoting main beams, cornering lighting, and glare-free high beams, with a reach of 400 meters (1,312 feet). Add level 2 driver assistance, night vision, a digital rearview mirror, a head-up display, the Neck Warmer, and Focal’s Electra 3D audio system with 14 speakers and a 690-Watt amplifier, and the No. 7 does not exactly arrive empty-handed. Order books are already open, with the first version offered being the E-Tense with 230 horsepower at 64,200 euros, or $74,075.
DS No. 7 SUV – Photo Gallery
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