When SAIC Motor intervened to revive the legendary MG brand, the antecedent was considerable: save a legendary British brand to the European level and remain on top of a fast-evolving industry. The recent sales figures are a definite narrative. MG has not only lived up to them, but it has exceeded them.
| Metric | 2024 | 2025 | Change |
|---|---|---|---|
| Total European sales | 233,000 | 300,000+ | +30 % |
| Hybrid sales | 45,000 | 137,000 | +300 % |
| ZS Series sales | 93,000 | 123,000 | +32 % |
| Countries with MG presence | 30 | 34 | +4 |
| Retail partners | 1,200 | 1,300+ | +100+ |
A Product‑Driven Surge
MGS5 EV & MGS6 EV – Two all‑electric compact SUVs that have immediately become fan favorites, proving that MG can meet the growing demand for zero‑emission mobility without compromising on style.
MG IM – A next‑generation technology suite now live in the UK, Norway, and Switzerland. With cutting‑edge infotainment, seamless connectivity, and advanced driver‑assist features, it raises the bar for “smart” on‑road experiences.
New UK Parts Warehouse – A dedicated facility that streamlines service and inventory, ensuring that customers receive quicker repairs and a smoother ownership journey.
Hybrid Success: The New Core of MG’s Strategy
The fact that the number of hybrid units sold in 2024 will rise to 45,000, whereas in 2025 the number will rise to 137,000, which is an astronomical 300 percent, clearly demonstrates the change in consumer preference towards flex-fuel solutions. Hybrid technology is less carbon intensive, and nevertheless, it provides the familiar experience of combustion engines that will attract the interests of the wide audience, making MG offer both a sustainable and affordable option.
ZS Series Keeps Winning
The brand has been selling the MG ZS which is a compact SUV as its flagship car. The fact that it has grown its sales to 123000 units by 32 percent is the confirmation of the fact that its prices, bold design, and functional interior space are still attractive to families and young professionals.
Expanding Footprint
Spanning 34 countries and having more than 1,300 retail partners, MG has expanded its operations far beyond the UK. That is because the global network will mean you can be in a large city or small town, but within reach of an MG dealership.
Looking Forward
The strength that is generated throughout 2025 portends a bright future. The further investment in EV and hybrid platforms along with the growing international presence of SAIC imply that MG is on the brink of:
- Expand EV presence in Europe, exploiting more restrictive emissions policies and tax credits.
- Enhance its hybrid portfolio and act as an interim to markets that are slow to become fully electrified.
- Develop better after-sales support by increasing the parts facilities and dealer training.
Overall, the performance of MG in 2025: more than 300,000 vehicles sold in Europe, a 300 percentage point surge in hybrids, and an expanding retail network. This is a successful example of how heritage, innovation, and strategic implementation can come together to drive a company to rapid growth in a highly competitive environment.
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