Wednesday, 28 February 2018

From Very Small To Extra Large: How History Impacts Car Preferences

Looking Back At The Tiny Car Era

Microcars, those automobiles with engines under 1,000cc and holding no more than two people, occasionally re-enter the public’s view. While usually considered curiosities, they have a fascinating history, and were very popular for a time. Car enthusiasts will not soon forget the Peel P50, the world’s smallest car that ceased production in 1965. While only fifty original Peel P50s were made, this style of vehicle has historical significance and is a dramatic contrast to anything we see on streets today.

The Peel’s small production numbers, however, make it an outlier. Many microcars sold in the tens and hundreds of thousands. Before we go further, let’s take a step back and compare the evolution of cars and driving in the United States vs. Europe.

1960s-era advertisement for the Peel P50.

Wide Open Spaces

The U.S. is a large and young country compared to European ones. Our cities and towns are spread far apart. As cars were introduced into commerce, the dirt horse paths did not suffice as motor roadways. These paths were eventually paved, and since land was aplenty, they were also made wide. Gasoline was plentiful and cheap. As people spent more time in their cars, they wanted room for comfort. All these factors conspired to result in the large American motor car.

The birth of the interstate highway system in 1956 and advent of more drivable roads only fueled the desire for Americans to take road trips in their new stylish rides. But for car producers abroad, smaller cars made more sense. European cities and towns are older than U.S. ones by a factor of several millennia. When motorcars first appeared, they had to navigate narrow, windy passages. Fuel was not readily available, and was more expensive. For these reasons, Europeans generally favored smaller vehicles.

This beautiful red BMW Isetta belongs to Richard Reina of CARiD Auto Parts and Automoblog. Richard is fond of taking it to shows and telling attendees about its history.

Bubble Car History

The end of World War II changed everything. European factories had been bombed, and companies struggled to get back into operation. Microcars (also known as “bubble cars”) came about as affordable and safe alternatives to motorbikes. At a time when steel and fuel were still scarce commodities, these bubble cars were an all-weather option for those on a budget.

Post-war Germany was home base for many popular microcars. One of the best-known was the BMW Isetta. Its tiny 300cc engine only made 13 horsepower, but globally, BMW sold 161,000 units. Another favorite was the Goggomobil. Unlike the Isetta, the “Goggos” were available as sedans, coupes, or minivans. A total of 285,000 were made from 1955-1969.

Perhaps the oddest-looking German bubble car was manufactured by Messerschmitt, a company known for their military aircraft production during World War II. With its tandem seating, yoke steering, plexiglass canopy top, and three tiny eight-inch wheels, the ‘Schmitt looked like nothing else on the road.

1964 Messerschmitt KR200 on display at the Autoworld Museum, Brussels, Belgium. With its one cylinder, two-stroke engine and 9.5 horsepower, it could reach a top speed of almost 70 mph. Photo: Carl Anthony for Automoblog.net.

Post-War Tastes

The first iteration of the Messerschmitt was the KR175, and the name “kabineroller” translates directly to “scooter with cabin,” which is an apt description of the vehicle. Messerschmitt improved the KR200 in 1955 by installing shock absorbers on all three wheels in an attempt to smooth out the ride and make for safer travel. About 45,000 of these three-wheel wonders were built.

Consumers in post-war France were also smitten with tiny cars, but many of their smallest microcars were not big sellers. The French preferred “supermini” cars such as the Citroen 2CV (4 doors, 600cc) and the Renault 4CV (4-doors, 760cc), which was the first French vehicle to sell over one million units. Many of these car makers attempted to market their microcars in the U.S. with limited success. Our expansive roadways, covering great distances between destinations, did not favor the small car. In some cases, American car dealers treated these tiny rides as a joke (“Buy a new Cadillac, get a free Isetta!”).

The one exception was the original Volkswagen. While not a microcar per se, it was smaller than anything coming out of Detroit, and a growing number of U.S. buyers gravitated toward it. VW’s success is a story for another time, but even in Europe, as the economy recovered in the years after the war, there was a declining demand for economical and efficient cars.

The GMC Yukon and other similar large, luxury SUVs are a reflection of how tastes have evolved regarding choices in personal transportation. Pictured here is a 2018 GMC Yukon Denali Ultimate Black Edition. Photo: GMC.

Bigger But Better?

In 2018, most of our vehicles in the U.S. are larger than ever, with even the traditional sedan expanding in size. Last year, SUV, van, and pickup sales rose 4.3 percent while overall car sales saw a decline. As a class, trucks comprise about two-thirds of all new vehicle sales. One possible reason as to why big vehicles are now favored could be the boom of millennials, who are beginning to have families and crave space and comfort as they move to the suburbs. Historically cheap gas continues to drive sales, and you won’t hear any complaints from the Big 3 automakers, as their profit margins are much higher on the big trucks compared to compact cars.

As we’ve seen over time, car design directly reflects the broader trends of the era, whether it be an economic boom (or bust), or a shift to a more urban lifestyle. While upsizing seems like a trend that is here to stay, you never know when tiny cars may make their comeback.

Richard Reina is a Product Trainer at CARiD.com and lifelong automotive enthusiast.

Share photos of your favorite tiny cars with us on Twitter.

Cover Photo: 1965 BMW Isetta 300, Carl Anthony.



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Volvo Establishes Investment Fund For Tech Start-Ups

Volvo is launching a new investment fund for technology start-ups around the globe which have high potential. The new Volvo Cars Tech Fund will invest in “strategic technology trends that are transforming the industry, such as artificial intelligence, electrification, autonomous driving, and digital mobility services.” The first investment includes a California-based technology firm developing advanced sensors, underlining Volvo Cars’ continued presence in Silicon Valley.

Emerging Technologies

Volvo says recipients will benefit by being able to more efficiently validate their technologies while accelerating the time it takes to bring said technologies to market. Moreover, start-ups may have the opportunity to benefit from Volvo’s already established global network of automotive and technology partners. The Volvo Cars Tech Fund is part of a continued push for innovation by Volvo and will be instrumental, the company says, in its digital transformation.

“We seek to invest in companies that can provide us with strategic access to new technologies, capabilities, and talent,” explained Zaki Fasihuddin, Chief Executive Officer, Volvo Cars Tech Fund. “By supporting promising young firms at the forefront of technological development and providing them with both capital and strategic value, we aim to strengthen our leading role in the industry’s technological transformation.”

“We work closely with promising technologies and when we see value creation potential, we can now also invest to help accelerate the venture,” added Mats Moberg, Board Member for the Tech Fund and Vice President for R&D at Volvo Cars.

More Information

Those wanting to apply are encouraged to do so at Volvo’s official site for the fund. Volvo notes they are particularly interested in mobility apps and services, distributed ML/AI and storage, safety and security, networking and connectivity platforms, fusion and HD mapping, sensors, and drive computing.

Photo & Source: Volvo Car Group.



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Aston Martin Heads To Geneva With “One Or Two Surprises”

Aston Martin is gearing up for the 88th Geneva International Motor Show with an all-new stand and location. The automaker notes it will be their “biggest-ever presence at the opening event of the European automotive show calendar.” Aston Martin’s spacious new home is stand #2229, located in Hall 2 of the Palexpo Exhibition Centre. At the heart of the display, and making its global debut, is the new Vantage turbocharged V8 sports coupe.

Performance-Oriented Exhibit

Naturally, the Vantage road car is joined by Aston Martin Racing’s new Vantage GTE race car, currently in its final stages of development. It makes its world debut at the 6 Hours of Spa-Francorchamps in May but will be in Geneva for the show.

Joining the road and race Vantage siblings is the V8-powered DB11 Coupe together with the recently launched DB11 Volante. It’s the first time both derivatives of the DB11 and the new Vantage have been shown collectively. Together they provide a vivid demonstration of Aston Martin’s “Second Century” product strategy.

“Geneva is a highlight of the industry calendar and a motor show with a rich history and great atmosphere,” commented Andy Palmer, President and Chief Executive Officer, Aston Martin. “It’s an indication of Aston Martin’s growth that we have adopted a new stand location for 2018: one that affords us the extra space we need to display our growing range.”

Photo: Aston Martin The Americas.

Motorsports & Surprises

The Aston Martin Red Bull Racing F1 show car will also be on display in Geneva. On March 6th, the first of the press days, the car will be accompanied by Red Bull Racing’s Team Principal, Christian Horner and Chief Technical Officer, Adrian Newey.

“I’m certain motorsport fans will be thrilled to see the Aston Martin Red Bull Racing F1 car and Aston Martin Racing’s all-new Vantage GTE World Endurance Championship challenger,” Palmer added.

It’s entirely possible Aston Martin may have something up their sleeve once the Geneva International Motor Show begins on March 6th.

“It’s always a proud moment to see the fruits of the company’s efforts on show in one place, but this year’s Geneva show promises to be extra special,” Palmer said. “Who knows, we may even have one or two surprises in store.”

Photos & Source: Aston Martin The Americas.



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Spare yourself from the sorrows of a stolen car. Learn all about it.

If you love your precious car way too much, then you must stay ahead of thieves and robbers. We are going to teach you how and what is it that you’ll do to outsmart the thieves and prevent your car from being stolen.

Where are your keys?

It is always better to be safe than sorry. Many people never consider the chances of their car being stolen unless it’s too late. You must never be careless about your car keys. Never. It might seem like a smart move to hide a key under some part of your car, but this skilful act is now that something every thief knows. Yes, there are chances of you getting locked out of your car but isn’t it better than your car being stolen? We ask you to never do such a thing. Be responsible for the location of your car keys.

Lock it everytime you step out.

You might have bought your car at high discounts and ended up saving a lot of money but that smile of yours of owning a vehicle where you ended up getting a great car at cheap rate will be wiped right off the second you forget to lock the doors. You can’t do such a thing. Statistics show most people, whose car gets stolen, forget to lock the doors of their car.

Check, check and check again.

Your car is your prized possession. You can’t bear the thought of it getting even a tiny scratch. Imagine the pain you’ll feel when it has vanished. You must make sure you have locked your car. Check once. Check twice and go ahead and check the third time. It’s never a bad decision to check whether it is locked or not. The modern-day car gives a sign to the user whether or not it is locked, make sure you never miss the signal.

When cars lock after the button is pressed on the key, they make a sound which is similar to a metal click. Some cars often give a visual indication by flashing lights. You must wait for these indications before you walk away. If you fail to hear or see the indications whether your car is locked or not it can be a sign you’re being targeted. Thieves often damage the locking system of a car so that when the owner walks away thinking it is locked, they can steal it. So, we ask you to check it before you leave.

Safe park, safe car.

You must never park your car in a neighbourhood or locality where there are high chances of car theft (Tips to keep your car safe on the road ). The question that arises here is cars do get stolen from parking lots of posh areas. Yes, they do.

● If you happen to be somewhere near your home, try to park somewhere that is an occupied building and is closer to your place.
● In case you’re out shopping. Try to find a spot that is amidst other cars. A car that is parked alone in a corner has more chances of getting stolen than the one that seats with other cars.
● Dark places to park your car is never a good choice. If you’re going to be away from your car for a longer duration park it somewhere that has enough street light.
● Visual contact. If you’re out on dinner, choose a place for parking from where you can spot your car. If you don’t have an ideal window seat in the diner someone else will be able to spot something fishy going on.

Valuables don’t belong inside a locked car.

If you provoke thieves by leaving your valuables inside the car, they will break in. Your purse, phone or any other belonging doesn’t need to be on the seats of the car if you’re not in it. We suggest taking everything with you when you leave.

Never make the mistake of keeping your car running.

It might take way too much time for your car to start on a snowy winter morning but isn’t it better to be late to wherever you’re headed than to run to the police station to lodge a complaint against a stolen car? if you are not in it. It is a bad move, and it will result in something that you’ll deeply regret later on.

Make use of modernisation.

If you’re planning to own a car, make sure you check out the offers and deals at . They often have a sale going on, and you might end up getting great deals. If you already own a car make sure you act smart by activating all the security measures already inbuilt in your car. Apart from locking your doors make sure you secure the steering wheel as well. Might cost you a bit of money but it is way better than buying a new car. Activate tracking device inside your car. If your scariest dream comes true at least, the police will be able to track it back. We suggest you put CCTV cameras in your driveways as well. This will put your mind at ease and keep your car safe.

These are the simplest ways one can protect his or her car from the hands of the thieves. Make sure you never miss out any of it.

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Tuesday, 27 February 2018

Lexus Releases UX Photo Ahead of Geneva Motor Show

Ahead of its debut at the Geneva International Motor Show, Lexus has released the above photo of the UX compact crossover. The UX, which is an entirely new platform, will be the fifth member of the brand’s portfolio of luxury utility vehicles. Lexus says the UX is bold and stylish with “expressive” bodywork and “muscular” haunches. Lexus is also promising exceptional torsional rigidity and a low center of gravity to enhance the overall driving dynamics.

Lexus will also showcase the LF-1 Limitless Concept in Geneva, first revealed at the North American International Auto Show in Detroit, Michigan in January. The flagship concept, as Lexus describes it, will make its official European debut.

RX L Premiere

Lexus will also host the European premiere of the RX L, a new version of the RX crossover with three rows of seats to accommodate seven passengers. Lexus says the seating arrangements are flexible and the load-carrying ability is “excellent.” The RX L’s interior has increased due to the extension of the overall vehicle by 4.3 inches, although Lexus says they wanted to maintain a coupe-like profile.

In Person

Other Lexus highlights at the 2018 Geneva International Motor Show include the Special Edition RC F coupe. The car, created to celebrate 10 years of F-branded vehicles, will be on display. The Lexus Press Conference with the new Head of Lexus Europe, Pascal Ruch, will take place on March 6th at 10am at the Lexus stand in hall 4. The event will be streamed live as well. The Geneva International Motor Show begins on March 6th and runs until the 18th.

Photo & Source: Lexus.



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Building a Sportster Iron 1200 with five total strangers

The new Harley Sportster Iron 1200, customized at the Mama Tried show
Harley-Davidson has just launched two new Sportsters: the Iron 1200 and the Forty-Eight Special. Both have throwback styling and graphics to commemorate the Motor Company’s 115th anniversary, but don’t offer anything mechanically different.

We’re betting that there’s a completely new Sportster model in the Milwaukee engineering pipeline right now. But we’ve also had 14 years to appreciate the current Sportster’s strength: it’s been customized in so many ways, there’s a ton of parts—and inspiration—out there. Which was the premise for one of the strangest gigs I’ve ever attended as a moto journalist.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
Harley-Davidson know this well. So they invited a select bunch of journalists and web celebs to their hometown to participate in the ‘Brewtown Throwdown.’ Four teams would be given three weeks to plan and two days to build up different Sportster models, with the finished bikes displayed at the Mama Tried show.

My team was given the new Iron 1200 to customize. Out the box it’s a chopper-esque mash up; high in front, low in the back, with mini-ape bars, a nose fairing, and a gorgeous period-correct AMF graphic on the tank.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
H-D’s marketing crew obviously has a sense of humor, because they asked us to turn the Iron 1200 into a cafe racer. So we had to radically change not only the Iron’s trim, but also its stance. And we weren’t allowed to swap or modify the new tank in any way.

We were also given a budget for parts, and our parts list had to have a specific percentage split between H-D and third party parts. And although we could arrange for paint and fabrication to be completed before we touched down in Milwaukee, the final teardown and assembly had to happen over the two days before Mama Tried.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
My team was an interesting mix of folks, to put it mildly. We had Harley’s engine calibration engineer Nerissa Cerny, a couple of guys from a meme website called The Chive, an Austrian-born fitness model and YouTuber called Johannes Bartl, and his wingman Phi Nguyen.

Harley’s marketing guy Kyle Brown was on hand to make sure we didn’t do anything stupid. And since we were based in the showroom of a local dealer called Uke’s Harley-Davidson, their mechanics Rob Voss and Billy Lobacz helped out as wrenches-slash-mentors.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
With less than three weeks to prep, we all jumped onto Skype to get ideas onto the table. Design by committee can be tough, but the folks on our team knew when to campaign for an idea and when to compromise. And Rob’s knowledge as Uke’s parts and accessories guy was invaluable in keeping us on track.

Our ultimate goal was to sort the Iron 1200’s lines and stance, and choose parts and mods that would be quick and easy to execute. The Burly Brand cafe tail section was a no brainer—the shape’s just right, and it’s a straight bolt-on part.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
We wanted to raise the rear end too, so we played with the idea of scavenging a set of Street Rod piggyback shocks. But they didn’t quite give us the lift we needed, so we settled on 15” Stilettos from Burly Brand, and decided to drop the front by an inch.

Then we had to pick a bigger rear wheel to balance things out. Rob wedged a 19” in the rear at first, but we eventually settled on an 18” Roadster rear wheel.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
Since we couldn’t mod the tank, we were stuck with the hunched fly line that the Sporty has. But as our concept evolved, this inspired a more muscular, modern look—which in turn informed our last few parts choices.

At first, we were looking at classic headlight options, but thanks to Johannes and Phi’s input we shifted to a smoked Plexiglas number board with LED spots. (We even managed to source one that bolts right onto the Sporty, saving us time). Then we added bits like a belly spoiler to give the Iron 1200 a bit more race flavor.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
We knew the Iron 1200 would spend most of its time at shows, but we still wanted to build something that would be rad to ride. Clip-ons and rear-sets were a must for tightening up the ergonomics and satisfying the brief.

A Bassani two-into-one exhaust and a completely open velocity stack matched the overall aesthetic perfectly. And yes, an open stack is completely impractical. But watching that butterfly open and close is hypnotic—and we can always switch it for something better if the bike ever sees road use.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
It was a no-brainer to carry the colors of that sweet AMF graphic through to the rest of the build, but we were wary of overdoing it. So we matched the stripes on the tail, and opted to keep most of the rest of the bike blacked out. As for the wheels, we took cues from the supermotard world and designed them in white, with blue accents.

A few rough Photoshop mockups and emails later, and our design was nailed down. As I packed my bags to fly from South Africa to the States, the crew from Uke’s ordered parts and tackled the fabrication and paint.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
Uke’s Harley-Davidson is a family business, owned by Keith and Nance Ulicki and based in Kenosha, just outside Milwaukee. Keith’s father opened the dealership in 1930, and throughout the build, Keith and Nance couldn’t contain their excitement. They truly are warm, passionate and genuine people.

Rob and Billy set up our ‘workshop’ in the middle of the showroom floor, dragging a bike lift, toolboxes and rolling shelves up from their actual workshop. As soon as we were good to go, everyone grabbed a tool and started yanking parts off, until just the frame, motor, swing arm, forks and wiring remained.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
Then it was time to check out the pre-fab work. The struts had been cut and cleaned up neatly, and the forks had been dropped internally. But there were subtler touches that took a while to spot.

The guys knew we wanted to ramp up performance and were planning to ditch the sprocket cover. So they executed an old Harley race mod and trimmed the right side engine cover of all excess metal to save weight. They also axed the ABS, saving more weight and ditching a bunch of ugly wires in the process.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
Over the next two days, we gradually built the Iron 1200 back up, transforming it into the café racer we’d been imagining for the past few weeks. Everyone got their hands dirty—even The Chive’s Chase and Doug. They admitted that they were out of their element but that didn’t hold them back.

Watching something you’ve helped design materialize is a crazy, exciting feeling. For me, the standout moment was seeing the new shocks, repainted wheels and clip-ons fitted. The Iron 1200’s aggressive new stance was coming together. And watching old-school Harley dudes wander into the showroom and check out the weird cafe racer on the lift was just as cool.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
Miraculously—or thanks to Rob and Billy’s meticulous prep work—everything went according to plan. Just one mod appeared on the fly. We weren’t digging the pegs and peg brackets that came with the rear sets, so we modified the brackets to accept the sharper, shorter stock pegs.

As we neared completion, Uke’s had a couple more surprises for us. Rob had asked us to let him handle the taillight, and he revealed a LED Harley Bar and Shield under a dark Plexiglas window molded into the tail hump. With the bike done, Keith casually wandered over and planted a pair of one-off Uke’s dice valve caps on the wheels.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
Despite the extreme constraints on time and money and the tight brief, we all got on with each other, had a laugh, and felt like we’d ticked every box. Except one.

Firing a new bike up for the first time should be a highlight. But with a completely open velocity stack, all that came out of the exhaust was an uneven splutter.

Luckily Nerissa deals with this every day, and she’d anticipated the problem. Earlier in the week, she sneaked the exhaust and stack back to HQ, installed them on another Sportster, and mapped out a custom engine tune.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
Our bike might not be practical for daily riding with that velocity stack on, but it runs great now. And it screams.

After much back and forth with legal (and a long wait for the tarmac to dry up), we wheeled the Iron 1200 into the parking lot for photos and a few laps around the dealership. I’m stoked with how it turned out—not only for the new lines, stance and color scheme, but also for how much fun it is to ride.

The new Harley Sportster Iron 1200, customized at the Mama Tried show
The only down side is that I’ll probably never swing a leg over it again. But if I can find a Sporty and a little cash to play with, I’ll be able to recreate this from memory. If nothing else, this project has proven the Sportster’s status as a true blank canvas for custom work.

Harley-Davidson | Facebook | Instagram | Images by Josh Kurpius and Wes Reyneke

The new Harley Sportster Iron 1200, customized at the Mama Tried show

Parts list
H-D clip ons
H-D rear sets, modified
H-D speedo lowering bracket
Free Spirits Sportster-specific bolt-on number board / headlight combo, with custom vinyl
Stock speedo casing trimmed to interface with number board
Front forks dropped 1”, internally
Stock Sportster Iron 1200 front wheel, repainted
Sportster Roadster 18” rear wheel, repainted
Pirelli Angel GT rear tire
Burly Brand café tail section
Burly Brand 15” Stiletto rear shocks, lower springs painted white
H-D oil tank dipstick bezel, black
H-D pop-up fuel cap, black
Right side engine cover trim
Sprocket cover removed, front sprocket and parts painted wrinkle black
Lower tappet covers painted wrinkle black
Rear sprocket painted white on the front, black on the back
H-D belly pan spoiler
H-D XR1200 side stand
ABS removal
Trimmed stock front fender
Uke’s one-off dice valve caps
Custom Bar and Shield LED tail light
Chromed steel velocity stack
Bassani two-into-one stainless steel exhaust
Custom engine tune
Side cover graphics, including Keith Ulicki’s race number: 73
Paint by Custom Painted Vehicles

Thanks to Harley-Davidson for making this happen.



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Australia: 2018 Hyundai i30N – Prices Start at $39,990

There is no doubt that the all-new i30N from Hyundai is considered one of the hottest hatches on the market, the beautiful model comprising technology at its finest and worthy performance. However, all these come at high prices.

Even so, if you want to have such an extraordinary model parked just outside your house, the South Korean based carmaker decided to release a cheaper variant that would make it more accessible for customers on particular markets.

In Australia for instance, Hyundai introduced an entry-level version of the i30N, which will be available locally starting this April. Prices start at $39,990 and is considered extremely convenient, given the plethora of high-tech gadgetries and rater the same performance figures. More than that, it is $2,000 cheaper than its direct competitor, the new Volkswagen Golf GTi.

At this price, customers will be able to enjoy plenty of new accessories inside the cabin, along with plenty of power and torque under the hood. Speaking of which, Albert Biermann, which is the former chief of BMW`s M division, has also addressed some words, stating that:

“The Hyundai i30 N has been developed for no other purpose than to deliver maximum driving fun to our customers in an accessible high-performance package. With the high-performance N models we will enhance our brand’s appeal with emotional products that cater to the needs of people who love to have a smile on their face when they drive their car on a winding road and listen to the sound of the engine.”

Besides the new limited-slip differential or bi-modal exhaust system, the 2018 Hyundai i30N can also be had with a luxury package, with features including smart-key and start button, wireless phone charging, rear privacy glass, parking assist, optional panoramic glass sunroof, 12-way power front seats with driver`s side memory, extendable front cushion for passengers seats and so on.

Down Under, the entry-level i30N will feature a 2.0-liter turbocharged flat-four engine, with 202 kW and 353 Nm of torque, which is significant than the 184 kW variant offered on other markets.

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LEGO Ford Fiesta WRC is a Toy that Spells Reality

Without a doubt, everybody has had the chance to see, ear or own a LEGO product. With vast amounts of possibilities when it comes to constructing and creating objects from the vivid colored bricks, it is no surprise that one of the more recent sets gives everybody the opportunity of constructing a Ford Fiesta WRC. Ford seems to have created quite a lasting partnership with the Danish toy manufacturer. The products, released as a result of the partnership between LEGO and Ford, are a commemorative token of Ford’s continued success in the automotive industry.

Taking a look at the set, you are immediately hit by the similarity between the toy and the real object it attempts to portray. The LEGO Ford Fiesta WRC is a miniature version of the real beast. Everything has been matched perfectly. The color, the lines, the measurements, all these contribute to the creation of one of the most accurate Ford Fiesta WRC miniature replicas. The set will be part of the already quite known Speed Champions series, a series dedicated to real vehicle models that are part of automotive history at this point.

LEGO Ford Fiesta WRC

With Ford being victorious lately in the WRC competition, the existence of this brand new LEGO set is of commemorative and commercial value. Ford wants to make sure that everybody knows of its success, success that is the result of hard work and quality manufacturing. This LEGO set is a token dedicated to Ford’s success, as it is a way for the American brand to advertise its vehicle models. The 203 plastic bricks are enough to create an iconic product and image for Ford’s own benefit. No matter how you look at it, Ford’s partnership with LEGO is proving quite successful.

LEGO Ford Fiesta WRC

The $15 toy also allows for a small range of choices when it comes to its aspect. The rims and hood can be changed. Such small details show the amount of work put into the design of the toy. While it may sound hard to believe, designing a car using prefabricated plastic pieces is at times harder than designing the real thing. Also, there is quite a difference between designing something from scratch and designing something to look like an object that already exists. The success of this particular set is also a reflection of Ford’s own success. There can be no doubt about the success of the partnership established between LEGO and Ford.

LEGO Ford Fiesta WRC LEGO Ford Fiesta WRC LEGO Ford Fiesta WRC LEGO Ford Fiesta WRC LEGO Ford Fiesta WRC

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